When we began this journey, celebrating My Local Pocatello, we weren’t exactly sure what the response or participation level would be. We just knew our community needed some celebration of locally owned, locally managed businesses, because they are what make Pocatello Chubbuck unique and they are the backbone of our community.
We started with a few simple social media posts, which got some attention, some shares and likes. We then put up a basic website a little information on our local community, a calendar and pages of things to do in this region. We partnered with a handful of key local supporters and were able to put more effort, time and resources into this project. We created a more interactive, inclusive website with a robust community calendar, lists of local businesses and establishments, beefed up our social media efforts and started more conversations within our community and neighboring states. This brought on more community partners, making a larger effort possible.
We’ve been tracking closely the participation on our social media and website, and have been astonished by the numbers. In August 2016, we had a reach of nearly 100,000 on social media, and have regularly been getting at least 20,000 views on our website EACH MONTH! We have visitors from across the nation, but most of them are local and within our neighboring states, including California. We’ve received several requests for more content, more material, more advertising opportunities, and more local participation events. So, we decided, because of the response and remarkable proof of concept, to really grow My Local Pocatello!
Our new website will continue evolving to meet the needs of our guests, our partners, and our community. You can be assured the content will remain current and relevant to our community and our local entities. The community calendar is robust and one of the most comprehensive, inclusive ones around – that won’t change. We welcome articles regarding local activities, events, people, celebrations, etc…With your help, this website will continue being the place locals, guests and potential new residents will visit to learn about Pocatello Chubbuck and why we all continue to celebrate this area.
If your locally owned/locally managed business would like an opportunity to advertise or partner with us, please contact us at (208) 220-1730, send us a message through social media or our website, or email Jennifer.firstname.lastname@example.org. We look forward to working with you and will continue celebrating and sharing our remarkable communities, Pocatello and Chubbuck, with you and the world wide web!
Thank you for your support, your guidance and your belief in our community! Viva Pocatello!